We create value for our
clients by uncovering, recommending and helping to implement tactics and strategies
to facilitate the creation, delivery and utilization
of business communications media.
Trends & Issues Research Reports
Our database of over
100 corporate departments and production organizations and our
extensive network of industry contacts facilitate rapid response
and targeted reports. Our research expertise encompasses
Internet/intranet video streaming, marketing communications,
outsourcing, organizational structures, merger planning, media
asset management and distance learning.
Communications Needs Assessments
Employee and customer surveys and
focus groups uncover and identify key communications needs,
tactical plans and media appropriate to meet or exceed business
objectives. Our interpretation of findings provides the
knowledge base on which to build an effective and credible media
communications organizational structure.
and Best Practices Assessments
Our comprehensive review and
analysis of the media production process benchmarked against
industry best practices leads to actionable recommendations to
speed the delivery of media, lower costs, reduce blockages,
reinforce core competencies and minimize redundancies. We bring
the perspective of informed outsiders to process improvement.
Media Strategies has recently
introduced a baseline assessment package. This comprehensive tool
draws on staff and customer interviews and our best practices
The resulting report evaluates the return on
investment and qualitative benefits of media services to the enterprise. This assessment can be used to
"tune up" a media function, to enrich a best practices
pool, to prepare for a reorganization or merger or as the
baseline for a full-scale process improvement benchmarking
study. The research provides answers to these key
Is the media services
organization structured as effectively and operating as
efficiently as peer company and best-in-class media
What steps can be taken to
improve productivity and reduce costs while delivering
essential services in a timely manner?
Is there an appropriate mix of
outsourcing and insourcing of services and are outsource
suppliers being properly managed?
Is the media services group
providing services clients want and need in a way that meets
or exceeds client expectations?
Is the media group positioned
to leverage the business opportunities offered to the
enterprise by evolving media technologies on a strategic
Because of our experience we can offered this assessment for a
very attractive flat fee (plus expenses) which includes two
days of on-site interviews with management, staff and clients,
all necessary supporting research and a written best practices
report detailing the consultants' assessment and process
improvement recommendations. Contact us for a copy of the
Financial Audits and Valuation
Combining an understanding of the
media production process with a knowledge of financial systems
and controls, we offer several specialized audit and valuation
Market Analysis and Competitive Pricing Studies – Our
custom designed studies of local market rates allow direct
comparison with internal or competitive costs to validate rates,
test the cost reduction potential of outsourcing services or in
preparation for launching new business lines.
Insource/Outsource Decision Modeling – Using the balanced
scorecard and outsource decision model developed by our business
partner, Summit Group Ltd., we work with clients to determine
the relative value and benefits of outsourcing or insourcing
media production functions.
ROI Analysis and Budget Planning – Having literally
“written the book” on financial management of the media
function, we have the expertise to develop operating and capital
budget plans, plan the transition to or from charge-back and fee
for service systems and recommend appropriate cost allocation
Studies and Surveys
Measuring the performance of
communications media and the best in class organizations that
produce that media has become de rigueur in developing quality
improvement programs and as a precursor to reengineering.
Through benchmarking studies and surveys involving nearly 50
organizations and our knowledge of the creative process from the
inside out, (an expertise available to few management consulting
firms), our studies are tightly constructed and highly cost
Asset Management Systems Design & Valuation
Digital media asset solutions are
essential to maintaining a competitive edge in today’s economy.
Well designed and executed asset management systems free
resources and improve speed to market. We have the expertise to
integrate asset management needs into a strategic blueprint for
the ingestion, indexing, retrieval, repurposing, collaboration,
and transport of essential media and knowledge assets. Our
expertise in ROI calculations and balanced scorecard
measurements prove the value of such systems.
Planning and Implementation
We work with clients to identify and
assess the enterprise benefits and ROI for new communications
technologies applicable to their unique needs. Once an
appropriate technology solution has been selected, we
collaborate with the client team to develop training and
operational procedures to assure rapid and
smooth implementation to
assure the achievement of business objectives.
Self-Assessment Workshop A one day custom
facilitated vision and goal setting workshop for corporate media
services departments covering management and technology trends,
prioritizing services, performance measurement, use of the
balanced scorecard insource/outsource decision model, a
department self audit, developing a mission statement, goal
setting and developing action plans. A valuable team building
and performance development tool.
Planning Seminar This intensive program is
designed toward helping the media communications team develop
and implement action plans. During this two day program the
group will discuss industry, economic and media technology
trends. Participants will learn to prioritize projects, to apply
appropriate resources and to make and implement outsource
decisions. Staff and contractor management and development and
outsource management tactics are explored. Department mission
and vision statements will be formulated as will the outline for
a strategic action plan.
Technology Futures Briefing This one-half day
program specifically designed for marketing executives provides
an overview of current and emerging communications technologies.
The session explores options and opportunities, both current and
projected made possible through multi-media, the Internet and
E-Commerce. The session leader is George W. Welles, III,
President, Imaging Futures, Inc., a widely respected expert and
innovator in this explosive field.