Success: The Media Managers Guide to Proving Value.
A compendium of proven best practice
tactics and strategies to drive visibility, credibility and
organizational advantages for managers of creative services and media
Dynamic Media Business Trends Analysis
Edition # 9, January 2008. The latest semi-annual report on the state of the media services
industry produced semi-annually by Media Strategies as an
addendum to the 2001 report, Dynamic Media in Transition.
Media In The Pharmaceutical
Industry. (PDF) Report of an MCA-I NJ panel discussion
among managers of three leading pharmaceutical companies, March
Proving Media Value - Adapted from a presentation
delivered by Richard Van Deusen, Managing Director of Media
Strategies, Inc. at the National Meeting of the Communications
Media Management Association (CMMA), on October 8, 2002. This is
one of the seven critical success factors the author has found
to be key drivers of best-in-class corporate media
communications departments. This report includes a proposal for
a balanced scorecard approach to identifying the value of media
deliverables. Downloadable PDF file.
Media Production - Insource or Outsource (PDF)
A landmark benchmarking study of best practices in outsourcing
and insourcing of media production. Look here for the executive
summary. To view a printable order form (in .pdf format)
for this study, click here.
Media Management Update - Newsletter Archive
Take look at some of
these back issues for a recent history of comings, goings and
trends in this dynamic industry.
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