Media Strategies, Inc. formed in 1995 by Richard E. Van Deusen, was formally closed in 2016. however we continue to offer limited management advice, based on our extensive research projects., widely recognized as a pioneer in corporate media communications. We serve a client list including such companies as Amgen, Goodyear Tire & Rubber, Hoffman LaRoche, Lucent Technologies, Merck & Co., Microsoft, Nationwide Insurance Companies, Pfizer, Mutual of Omaha, Square D and USAA.

Major projects:
An eight company benchmarking study on corporate business television organization and trends projections to help our client develop a long term strategic BTV plan.

Report and recommendations for implementation of an international distance learning network, identifying, evaluating and pre-qualifying resources unknown to the client and facilitating an informed and cost effective decision.

A video production insource/outsource ROI analysis and recommendations generating net savings in excess of $200,000 per year.

A nine company benchmarking study of marketing communications in the pharmaceutical industry allowing the client to appropriately position their marcom division relative to the competition and identify opportunities to gain competitive advantage.

The 1996 landmark ten-company benchmarking study of the outsourcing/insourcing decision process developed in cooperation with the Communications Media Management Association.

Media department best practices, reorganization and needs assessments which typically identify potential cost savings in excess of 10% of departmental operating budgets per year.

Comparative media production rate surveys in the Los Angeles and San Francisco markets guiding clients in determining the value of in-house services and reaching cost effective insource/outsource decisions.

Creation of a customized media services operations manual and style guide allowing an increase in productivity by more than 20% without increasing media services’ headcount.

Numerous research white papers on the impact of mergers on media services, communications technology trends assessments and organizational structures of media services departments.

Client List

  • Abbott Laboratories, Waukegan, IL
  • Amgen, Inc., Thousand Oaks, CA
  • Amway, Inc., Ada, MI
  • Bristol Myers-Squibb Company, Princeton, NJ
  • Cobe Laboratories, Denver, CO
  • Colonial Life & Accident Insurance Company, Columbia, SC
  • Eastman Kodak Company, Rochester, NY
  • Goodyear Tire & Rubber Co., Akron, OH
  • Hoffman-LaRoche, Nutley, NJ
  • Lucent Technologies, Holmdel, NJ
  • Metropolitan Life Insurance Company, New York, NY
  • Microsoft Corporation, Redmond, WA
  • Mutual of Omaha Insurance Companies, Omaha, NE
  • Nationwide Insurance Companies, Columbus, OH
  • North Jersey Regional Transportation Planning Authority, Newark, NJ
  • Pacific Gas & Electric Company, San Francisco, CA
  • Pfizer, Inc., New York, NY
  • Pharmacia Corporation, Peapack, NJ
  • Southern California Edison, Rosemead, CA
  • Southern New England Telecommunications, New Haven, CT
  • Square D Company, Palatine, IL
  • Static & Motion Productions, Inc., New York, NY

Benchmark Partners

(The following companies have been enlisted by the consultants as formal benchmark partners for various corporate communications related studies)

  • Aetna Life & Casualty
  • Abbott Laboratories
  • American Express
  • Andersen Worldwide
  • AT&T Corp.
  • Chubb & Son
  • Coca Cola Company
  • Convergent Media Systems, Inc.
  • Coors Brewing Company
  • Eastman Kodak Company
  • Federal Express
  • GE Medical Systems
  • Glaxo-Wellcome
  • Hewlett Packard Company
  • Hughes Communications
  • JCPenney Company
  • John Hancock Financial Services
  • Johnson & Johnson


  • Kaiser Permanente
  • Merck & Company
  • Metropolitan Life Insurance
  • New York Life Insurance
  • Northern States Power Company
  • Northrop Grumman Corp.
  • Northwestern Mutual Life Insurance Company
  • Pacific Bell Telephone Company
  • Pacific Gas & Electric Company
  • PanEnergy Company
  • Pharmacia & Upjohn
  • Procter & Gamble
  • The Prudential Insurance Company
  • Schering-Plough
  • SmithKline-Beecham
  • Southern Companies
  • 3M Company
  • Xerox Corporation

Rev: 04/20/18



Jim O'Malley, Producer/Project Manager

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Media Strategies, Inc.
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